Branding agency in Malaysia has become the new face of modern corporate identity development and promotion. Its rise came after a decade of neglect by traditional agencies. Today, there are more than a dozen agencies across the country that have made it big in marketing and brand awareness activities. However, the most prominent is the Brand Malaysia (BM), which is led by Zain and administrated by Datuk Tamsin Yantar. It is the largest agency of its kind in Malaysia, with branch offices in cities such as Kuala Lumpur, Putra Malaysia and others.
Brand Malaysia prides itself on creating strong brand identities in different industries and sectors. While maintaining its core values of high quality, innovative and progressive, it also aims to create business-to-business partnerships that foster long-term relationships. For this reason, BM maintains an inclusive approach, taking in clients from all walks of life – public sector, private sector and non-profit organizations – ensuring that they are aware of their equal rights and share equal opportunities. It also works closely with other agencies and helps them promote their brands in the market. Brand Malaysia is also involved in ensuring that its brand recognition reaches the right target audience. As a group, it has developed an approach that incorporates technical expertise, comprehensive research and analysis of the target market, and creative branding solutions.
Brand Malaysia uses a multi-faceted approach to brand recognition, ranging from traditional marketing strategies to social media promotions. With the help of these strategies, the brand is promoted in a manner that effectively brings in business. The marketing strategies, which include print and electronic media promotions, also build brand equity and loyalty. They also ensure that the brand is familiar to the consuming public.
The concept of branding agency in Malaysia was initially seen as an effective way to increase the brand awareness among the people here. The agencies realized that if they created a unique identity for themselves, they would be able to successfully market themselves. They therefore started focusing on creating new identities for their clients. This helped them to create a unique image and thus ensuring that the company’s brand would be well-recognized. They also saw that this helped them become more efficient and flexible.
As a country, Malaysia has struggled with identity issues in the past. These have been largely attributed to colonial influence and the British influence over the decades. In the past, there were some attempts to incorporate regional identities but these failed to gain any significant degree of recognition. The branding agency believes that by creating a unique identity for a company, it will be easier to market the brand.
For instance, an organization like Unitech, a software development company from Malaysia, has created a strong identity through its trademark. Another example is Prada, which has long since established its own distinct identity. A branding agency in Malaysia like IDS India, on the other hand, believes that by creating an identity for a company, it will be easier to sell the products of that company, regardless of whether these are used in the domestic market or internationally.
There are many companies that have tried to capitalize on this concept. However, a good thing about the development of an identity is that it is now possible to identify them easily. This is also helpful when it comes to building an extensive brand portfolio. It will help the brand to gain a considerable amount of recognition worldwide.
A branding agency in Malaysia like IDS India, for example, aims to provide high quality services. This is achieved by focusing on the creative aspects of the brand and avoiding the traditional practices of mainstream advertising agencies. Such an approach helps the agency to provide solutions for unique clientele from different industries. They also help to focus on the relevance and creativity of the brand and to ensure that it is promoted effectively. With this approach, one can say that the agency has helped to establish Malaysia as a brand in itself.